A diabolical, integrated campaign that led to more learning and less guilt.
What we delivered.
Campaign Strategy + Concept
World-building + Character Development
Art Direction + Design + Copywriting
TV — Broadcast + OTT
OOH — AR Placements + Unique Billboards
Digital Ads + Social Media
How does Osmo go from early adopters to every household?
Osmo needed a brand breakthrough. With brand awareness stagnating in the “early-adopter” crowd, Osmo came to Fort West to craft the big idea (and detailed follow-through) they’d need to make a splash in every marketing channel imaginable.
What happens when learning doesn’t feel like learning?
With Osmo, learning feels intuitive. It feels fun. It feels like a choice by the child. And, more often than not, it’s harder to get your kid to STOP playing with Osmo than it is to get them to start.
With Osmo, kids won’t know they’re learning — until it’s too late.
Parenting is hard. Sometimes you need a break, and often that break involves screen time. Osmo takes the guilt out of screen time, giving parents a break while growing their child’s brain. As a parent you can feel good about it. In fact, you might even feel like a diabolical genius knowing your kids are learning without even knowing it.
Our nefarious plot?
Go all-in on Osmo.
We produced broadcast TV and OOH in key markets, along with a nationwide push in all other forms of media, including OTT, social, and digital. Our team crafted the entire creative approach, from scripts to key art, and all other cascading communication elements, many of which were customized based on location and placement.
Deceptive by design.
Building a campaign universe is where things get really fun. Our creative took every detail into consideration, from defining our story’s unique characters to meticulously art directing their environments. Easter eggs and extra gags can be found throughout our spots. The final result is a wealth of assets — something for every channel imaginable.
Sneaking Osmo into homes through
Our plan to trick kids into having more fun learning wasn’t executed under the cover of darkness. In fact, we pulled it off in broad daylight with 501 out of home units strategically placed in six select markets, chosen to reach our target audience with pinpoint accuracy. We also not-so-stealthily surrounded the headquarters of our biggest retailers like Amazon and Target, as well as popping up in Osmo’s own backyard.
More awareness, more learning, and more cheer.
Total OOH Units