SafeGuard Cyber

EXPERIENCE
TECH

Helping a new cybersecurity brand secure their place in the market.

What we delivered.

Brand Foundation

Logo + Identity System

Visual System + Photography Guidelines

Brand Guidelines + Toolkit

Branded Content

Brand Expression Suite

What we delivered.

THE CHALLENGE

Helping leaders in cybersecurity alert potential investors.

The tech industry is a crowded place. Even companies with revolutionary technology can get lost in the noise. As SafeGuard Cyber closed in on a new round of funding, we were tasked with helping them stand out and represent their true value as a cybersecurity product with groundbreaking branding and cutting-edge solutions.

WORLD BUILDING

The dawn of the Shadow Angel.

One who exposes the unknown, illuminates the safe path, and guards us on our journeys and interactions. This unique brand character became the driving force behind all brand expression, from tone-of-voice to look and feel.

THE BRAND FOUNDATION

A new direction for SafeGuard.

Under the guidance of the Shadow Angel, we set out to create an entirely new design ethos for the brand. From color and type to logo treatments, the system was made to be timeless, providing direction and consistency in the expression of SafeGuard Cyber’s brand.

Introducing SafeGuard Cyber

THE RESULTS

Site Traffic

Conversion Rate

Content Engagement

Video play rate

Before the rebrand we were thought of as yet another MarTech company, the security customers just weren’t there. Now we are getting the right people for the right reasons. And not just cybersecurity professionals, but leaders in the field.

SVP Marketing – Lisa Hayashi

You guys really dove in deep in understanding our brand and took us on a journey of self-discovery. Connecting art, history, the human experience and business. Very impressed! Our new branding is bold, powerful, and full of meaning. It evokes the persona you established in a way our customers think of us — The Shadow Angel.

CTO – Otavio Freire

Please add mine to the voices of gratitude for the great bounty and the great work in 2020. It was a year of incredible progress which we plan to top in 2021 thanks in part to your counsel, sweat and inspiration which we thank you for in advance. It was incredibly powerful to see the thread from the concepts to tactile experience.

CTO – Jim Zuffoletti

keyboard_arrow_up

keyboard_arrow_down